In
today's Matt Cutts, head of Google Webspam team, describe their views
on which option is best to use in URLs - underscores or hyphens between
words.
My comment: this dilemma from time to time to meet Inc. I
always preferred the dash, but not because I'm so smart :), I just think
this version is more beautiful and comfortable. The same scheme I use
for the names of pictures for publication on the site - used dashes
between words.
In URLs can be used as a Russian (for example, the page) and the English word (page). You can also write in English letters in Russian (stranitsa). All of these options are equally well accounted for by search engines. I love to write English words in English letters (page), because on the whole word in English is shorter than in Russian, and would prefer to do ;).
Which is better - underscore or hyphen in URLs?
Matt Cutts: Hello. I want to make an update about what is best - underscores or dashes in URLs of sites. This question is often asked me, and I talked about this a few years ago.
I came to the conclusion that it is time to update the information. First, let me briefly describe why each time our crawler finds underscore, most consider it a part of reference than the separator.
What do I mean? Suppose that we find a dash in the URL of the page red-widget. We are considering a dash as a separator. We index the red word and we index the word widget. They are accounted for separately.
If the URL of the page is the phrase war_of_1812 with an underscore, instead of separation, we consider war_of_1812 phrase as a whole. This is a common phrase that is searchable by request war_of_1812.
It looks a little strange. Why Google is doing it this way?
At a time when just starting our search, the search engine AltaVista was already popular. We were a small company. And all of us were impressed technologies. We had a lot of programmers. We wanted to use our search engine user to find exactly the information they are looking for, such as the definition. It was important was an exact match query.
If you are familiar with the programming, for example, in C, you will be familiar with the constant TMP_MAX. For you as a programmer, a search will be important to find the right information on demand underscores TMP_MAX, precisely by this constant, and not according to the TMP and MAX, which can be on the page.
The fact that the first Google engineers were programmers, and they wanted to find in the search terms of programming, and the reason for what is now considered part of the underscore links, not the divider.
With reference to the practice, now it is not essential difference. We call this second-order effect. This point is not a primary and almost anything that does not affect.
For example, Wikipedia has many pages, in which the structure is used addresses war_of_1812. This has no effect on the ranking of Wikipedia in the search results, as there are factors such as page rank, the distance between keywords, and title, and so on. We take into account many other factors, for a total of more than 200.
But if you plan to create a new site from scratch, and are new to the project, then I suggest you use dashes in URLs. And I would recommend to continue to use dashes in the foreseeable future.
We were thinking about starting a small project to change the scheme with an underscore a few years ago, but came to the conclusion that the impact on the rankings in the search after that will be very small. As a result, our engineers have shifted their efforts to work on other areas that are more important to improve the quality of our search.
In the near future we will stick to the old scheme for underscores and dashes as a separator.
I asked about whether we plan to modify the schema with an underscore?
My answer is - no. I do not know if we'll do it. Work in this direction are planned. At least in the near futurebetter to use dashes in URLs.
If you already have a website that uses underscores and that works the way you need to, do not change the structure of it URL.
You should only use a dash in the case with a brand new site, when you start working on it. In this case, you can choose between underscores and dashes in URLs, and this is a good opportunity to use a hyphen.
If you have already made the choice and use underscores, the vamne worry about. This is not a significant factor.I just wanted to clarify a little bit about why we are not in a change of the existing scheme and to give you an update on this issue.
I hope my explanation will be useful. Thank you all.
That was my translation video Matt Cutts. You can see the other editions of the category on Google shakin.ru, for example:
Does the change of code and page structure to lower positions in the search engines
Matt Cutts: whether to close the banner of indexation
What is better for a blog - the whole office on the main or trimmed
I wish you fruitful work today!
In URLs can be used as a Russian (for example, the page) and the English word (page). You can also write in English letters in Russian (stranitsa). All of these options are equally well accounted for by search engines. I love to write English words in English letters (page), because on the whole word in English is shorter than in Russian, and would prefer to do ;).
Which is better - underscore or hyphen in URLs?
Matt Cutts: Hello. I want to make an update about what is best - underscores or dashes in URLs of sites. This question is often asked me, and I talked about this a few years ago.
I came to the conclusion that it is time to update the information. First, let me briefly describe why each time our crawler finds underscore, most consider it a part of reference than the separator.
What do I mean? Suppose that we find a dash in the URL of the page red-widget. We are considering a dash as a separator. We index the red word and we index the word widget. They are accounted for separately.
If the URL of the page is the phrase war_of_1812 with an underscore, instead of separation, we consider war_of_1812 phrase as a whole. This is a common phrase that is searchable by request war_of_1812.
It looks a little strange. Why Google is doing it this way?
At a time when just starting our search, the search engine AltaVista was already popular. We were a small company. And all of us were impressed technologies. We had a lot of programmers. We wanted to use our search engine user to find exactly the information they are looking for, such as the definition. It was important was an exact match query.
If you are familiar with the programming, for example, in C, you will be familiar with the constant TMP_MAX. For you as a programmer, a search will be important to find the right information on demand underscores TMP_MAX, precisely by this constant, and not according to the TMP and MAX, which can be on the page.
The fact that the first Google engineers were programmers, and they wanted to find in the search terms of programming, and the reason for what is now considered part of the underscore links, not the divider.
With reference to the practice, now it is not essential difference. We call this second-order effect. This point is not a primary and almost anything that does not affect.
For example, Wikipedia has many pages, in which the structure is used addresses war_of_1812. This has no effect on the ranking of Wikipedia in the search results, as there are factors such as page rank, the distance between keywords, and title, and so on. We take into account many other factors, for a total of more than 200.
But if you plan to create a new site from scratch, and are new to the project, then I suggest you use dashes in URLs. And I would recommend to continue to use dashes in the foreseeable future.
We were thinking about starting a small project to change the scheme with an underscore a few years ago, but came to the conclusion that the impact on the rankings in the search after that will be very small. As a result, our engineers have shifted their efforts to work on other areas that are more important to improve the quality of our search.
In the near future we will stick to the old scheme for underscores and dashes as a separator.
I asked about whether we plan to modify the schema with an underscore?
My answer is - no. I do not know if we'll do it. Work in this direction are planned. At least in the near futurebetter to use dashes in URLs.
If you already have a website that uses underscores and that works the way you need to, do not change the structure of it URL.
You should only use a dash in the case with a brand new site, when you start working on it. In this case, you can choose between underscores and dashes in URLs, and this is a good opportunity to use a hyphen.
If you have already made the choice and use underscores, the vamne worry about. This is not a significant factor.I just wanted to clarify a little bit about why we are not in a change of the existing scheme and to give you an update on this issue.
I hope my explanation will be useful. Thank you all.
That was my translation video Matt Cutts. You can see the other editions of the category on Google shakin.ru, for example:
Does the change of code and page structure to lower positions in the search engines
Matt Cutts: whether to close the banner of indexation
What is better for a blog - the whole office on the main or trimmed
I wish you fruitful work today!
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