Dear friends, I represent Hon public the new translation of the video channel for webmasters with Google Webmaster Help. Today, Matt Cutts, head of Google Webspam team, talk about whether there is an optimal density of keywords (keyword density) for promotion of sites.
My comment: There is no recipe for that, what should be the ideal density of a request does not exist. To see this, just look at leading sites in different themes. In some words may not occur at all, in others they can be mentioned dozens of times. I made a detailed video tutorial, which explained his view on this point, and set an example, you can see it: How do I know the optimal density of the search queries.
Matt Cutts: Today's question came from the area of Bay Area in California. The question is: "What is the optimal density of the search query: 0.7%, 7% or 77%? Or other value? "
Let's talk about keyword density. Many webmasters think that there is a universal recipe and they can follow it, like when cooking biscuits. And if we strictly follow it, the site is sure to take first place in the results. In fact, it does not work that way.
For example, if you want to make the keyword density 14.5%, or 7%, or 77%, to take first place, it is you do not get. This is not working for keyword ranking sites.
Search engines, at least, Google, work as follows. When you first mention in the text of a word, they pay attention to it. When you use that word for a second time, they consider it too. Once you start to mention the word many times, it no longer gives further effect.
Is a decrease in efficiency in the repeated mention of keywords. The density of search queries in the text may give an additional effect, but it is insignificant.
If you continue to use your keywords over and over again on the page, Exposure of the site at risk for different filtering glut text keywords and other such things.
If you mention the word once or twice, then it may well have a positive impact on the rankings. But if you use the word six or seven times, then it will not help get the best position.
We argue as follows. Think about what keywords you want to use. Your text should be large enough in size to be able to mark it necessary queries without compromising readability.
I recommend that after you have written the article, read it out loud or read to someone or ask someone else to read it. The text should read as normal without excessive repetition of keywords. If the text is well perceived by ear, then you did it right.
But if your text looks like this, you go too far, "Are you interested in red widgets, because red widgets - it's one of the best things in the world. If you are an expert on red widgets, then you know that the best way to get the red widgets - it ... "
Once on these pages on the internet, you can easily determine that the site owner is trying to use certain phrases in the text as much as possible. It looks unnatural.
We must resist such things. We would very much like to see the site owners have stopped to think about keyword density.
It depends on many factors - the region on what the density of the words from other sites in your niche, etc. Universal solution, and there can not be.
If you are told that there is a universal keyword density, be careful, because you can try to sell a program to determine the optimal density, etc.
I hope my answer will be useful to you. I may be dispelled misunderstanding of this issue and webmasters are less concerned about it.
Just be sure to use the pages of the words you need. Make sure that the text reads naturally, and all will be well. Thank you for your attention.
That was my translation video Matt Cutts. See more issues under the heading Google, for example:
Which is better - underscore or hyphen in URLs?
Does the change of code and page structure to lower positions in the search engines
I wish you a fruitful day!
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