Today we have on the agenda is very popular in SEO circles LESBIAN topic, namely, behavioral factors in SEO.
First, some background. As
you already know from the article about the general principles of the
search engines in order to find the correct answer to a user query, the
search system must sort the thousands of pages in the correct order so
that important information was found on top and bottom of each slag. We use a ranking algorithm. Until recently, they were based on reference factors. Anchor text links into account, the themes, the quantity and quality of donor sites. However,
due to the rapid development of reference of exchanges, the algorithm
starts to mutate, and began to be considered as behavioral factors. In
other words, the search engines have started to track user behavior on
the site and taken into account when issuing the results. The
basic idea is that the behavior of users on the site can more
accurately determine if online information is valuable for the person,
or it is done for the search engines.
Behavioural factors:
- Site in the clickthrough. In other words, the percentage of users clicked on your site from issuance.
- Traffic to the site. Likely to take into account not only the total number of visitors and the number and variety of traffic sources. From the point of view of search engines when people come to the site with social services. networks, forums, and other thematic projects, this site useful and it should be raised in the extradition.
- Bounce. Number of visitors who viewed only one page, and did not stay on it for longer than 15 seconds. That
is, if the user has visited the site, and also left quickly, it means
that he did not find what I was searching for, which means that the
contents of the site can not be trusted and the site needs to be
lowered.
- The time spent on the site. It's all understandable. The more time people spend on your site, the better.
- Number of pages viewed. The more a user views a page on the site, the better.
- Everything seems right and logical, and, nevertheless, several questions arise.
The first question. Where does the information on behavioral factors? Not at all worth your own site Yandex metric. And, moreover, not all users have at Yandex Bar.
The second question. Do the specifics of the request and the specific site? As for the specifics of the request. For example, the user needs to know the capital of Japan. He will go to the site will see that the capital Tokyo and leave. To do this, he has enough and a couple of seconds. From
the point of view of the PS is 100% failure, but because the user has
received, why come, and therefore, the information was useful. The same applies to the specific resource. For example, a site with recipes. If
I need to know, say, how to prepare scrambled eggs I'll go and have a
look and go, and I will not hang around this site for a long time. Again, in the eyes of this will be Yandex failure, but for me the site helpful.
The third question. How behavioral factors will be considered new sites that have not yet gained attendance?
If
you make a short conclusion of all the above, behavioral factors can
indeed serve as a guide in determining the "useful life", but they are
not the truth of last resort and is not always adequately reflect the
quality of the resource. In addition, significant errors can occur in the process of collecting and analyzing information by search engines. In other words, talk about the complete and final demise of reference ranking factor yet. However,
behavioral factors are extremely promising branch search which will
flourish, and to a large extent, determine the Trust resource and its
commercial appeal.
Today we covered the subject, so to speak, from a theoretical point of view. In the next article we will talk about how to improve the behavioral factors
Today, as promised in the previous article, we will talk about how to improve the ranking of behavioral factors.
Click through extradition. In order to improve the CTR needs colorful, catchy interesting snippet. Snippet is a small excerpt from the article, which is set next to the link to it in the search results. How to improve the snippet theme is interesting and perhaps worthy of a separate article, I promise to write soon. So stay tuned to my blog. (This will be easier if you subscribe to the RSS :)
Attendance. Besides
the external optimization and link building, actively integrating into
the different social networks, attracting visitors to the forums. Try to buy only quality links, visited sites, where it will actively go users.
Failures. This is perhaps the most controversial factor. And, at the same time, the worst amenable improvement. My only recommendation would be terribly banal. Improve the content and make it interesting for the users. This will improve not only the bounce rates, but the time spent on the site and the number of pages viewed.
Number of pages viewed. Very good, this factor can be improved if we make a good internal linking site. Very good insert links at end of article for news articles. In addition, most publish a series of articles, various marathons, reports and experiments. Thus, when it comes to series, it really should be a series of articles, and not one article, divided into 5 parts. Do not do that. This is only deter you from your own site.
Naturally, behavioral factors can and should be improved and it should be done in all areas. However, the main focus should be on improving the quality of content. Write Iteresno, unique, quality articles, do not abuse nausea text, and your projects will necessarily be in the top.
Well, perhaps that's all. We
look forward to an article about the formation of the snippet, and in
the meantime, we subscribe to the RSS, and, of course, do not forget to
vote and rate articles.
Today we have a little to speculate on the topic of free website promotion.
Is it possible to promote the site on their own for free? I think all new webmasters asked such a question. Let us, and we think about it. In this case, the determining factor will be the quality of content. In fact, you can create a website from scratch, and to promote it in the search engines without investing a penny in it, if:
site has a unique and interesting content;
site popular themes.That's basically it. Recently,
with the rapid development of social networks and the Internet in
general, any quality site acquires natural links and their audience very
quickly. You do not even need to invest in life, you just have to put some social buttons. SMO
and SMM provides the optimizer with unique opportunities for promotion,
but at the same time, additional requirements for the quality of the
resource itself. The question remains, where to get a lot of unique and interesting content. If you can not create it myself, will have to buy, and it costs a lot of money. Sometimes it is easier to buy a cheap and rewrite the old links in the sape buy than to engage in such "free" promotion. Poradoks.
Today we'll talk about what this movement Dofollow, where it came from, why it is needed and how to use it for their own gain.As
you know, usually webmasters who are selling links, usually hide links
in the comments of special tags prohibit them from being indexed. For example, the tag <nofollow> prohibits indexing links search engine Google. This
is done in order to reduce the total number of outbound links from the
site and, therefore, increase the weight of corrupt links.
However, over time, to the west of the movement was born, Inc Dofollow for indexable link from the comments. Not so long ago there was a movement, and on the Web. In what sense? Quite
simply, if your blog is not designed to sell links, and most of the
profits you get monetiziruya traffic, you do not make any sense to close
by indexing links in comments. At the same time, opening them you get a lot of unique and most importantly, quality comments. Also, after your site gets into some base Dofollow blogs, you greatly increase traffic. And this, in turn, is bound to affect your earnings.
But, unfortunately, every coin has a flip side. For example, Dofollow greatly increases the flow spamnyh comments. As a rule, they have to manually moderate, and it takes a lot of valuable time.
Hi all. Today
we are in the pages of the Best SEO Blog will talk about the basic
problem, which has for many years occupied the minds of webmasters and
SEO-optimizers, namely, how to increase traffic to the site, and still
do it for free (or almost free :).So, visitors do not themselves come. To
traffic on the site has grown steadily, and, most importantly, make a
profit, on the site is necessary to conduct a long and systematic work. For starters, the question often arises where to start and what to do in order to increase attendance. It is this perennial question, I will try to answer in this article. Naturally, in order to cover the topic in general, not enough of one article, it is possible to write a book. I therefore as far as possible I will provide links to the main sections of this site, where you can gain useful information.
The increase in site traffic. Part 1 page optimization.
Internal optimization - this is a place to start promotion. If you do not ignore this powerful tool to promote your site, you can greatly increase traffic to the resource at zero cost. Begin the very same internal optimization should by writing an interesting, unique and quality content. Trying
to promote the site, filled with worthless paper, this is like building
on sand Leaning Tower of Pisa - if not drop immediately, then warp. In general, the content of the content and the content again. Where to find it is a problem to be solved in each case. Now, we assume that you have this already. What to do next?Then they will have to act according to the following algorithm:
Optimization of articles on the keyword, ie work with keywords and text nausea;
Internal linking site.
The increase in site traffic. Part 2, the outer optimization.
As a rule, in order to promote the site on low demand, enough of these recommendations. However, if you need to increase traffic to the site even more, have to resort to external optimization. External optimization is:
The selection of quality reference donors. Qualitative donors help to minimize the budget, which will have to spend for the purchase of external links;
Buying links with relevant anchor text. Necessary measure, which will promote a search for gray and ductile requests;
Working with PF (behavioral factors). Another
necessary measure, which includes not only the publication of
high-quality materials, but also to work with the site structure and
usability.
In the event that the site is in UC, it makes sense to increase the TIC;
In addition to the purchase links on your website, it is necessary to control the reference weight of its main competitors. Read about it in the paper as to check the external links to the site.The increase in site traffic. Part 3 nepoiskovoe promotion.
To attract customers and increase traffic should not limit yourself to only search engine promotion. In recent years increasingly popular in the promotion of social Setyan (SMO). Day
by day, social networks are expanding their audience and it provides a
unique opportunity to increase traffic is to your website.In
addition, there are several tricks that can significantly increase
traffic, almost free of charge or at minimal cost, as follows:
RSS subscribe to the site. This allows you to build your own audience of people regularly visit your site;
E-mail distribution;
Contests and distribution of prizes, and other creative. The main thing that it was interesting, useful, and free, and then besieged by visitors will be given;
Marathon;
That's all I could remember at the moment. If you know of other ways to increase traffic, then write about it in the comments. And do not forget to subscribe to the RSS.
As you know, all of life is regulated by the Internet search engines. Accordingly,
the index hit the PC becomes a matter of vital importance, as there
misses or departure from the index to become a serious problem. Let's start in order. Suppose your website is ranked in the index. The reason? There may be more.
- You incorrectly prescribed robots.txt file and accidentally close to index the entire site;
-You bought b / a domain that has already imposed its sanctions PS.
, Your site is in the blast zone, which search engines do not like domestic production;
-Fails at your hosting at the time, when he was visited by the crawler;
- Low-quality content (unreadable copy-paste);
-You have a virus is found on the site. More details can be found in the article as a reference check for viruses online.
-You have created a doorway, links and message board. Search engines do not like the sites.
-Your content is stolen, the thief and the site has been indexed first. This is worst of all. In this case, as you know, in the eyes of the search engine you are a thief, because his site was in the index first. To do something in this case is very difficult. The
only way - to write a letter to the owner of a site that has stolen
your content (helps very rare), or write directly to his hosting
provider (it helps the bowl) so that his website simply disconnect from
the network.
Also recommend reading the article - what if the content is stolen.
If you double checked your site and still have not found the reasons, feel free to write a letter to support the search engine. As a rule, it all worked out, or at least, would be called the cause. Knowing the cause is almost always possible to fix the problem.
In the next article, I think to look at the problem from another angle: how to prevent indexing of your site? From the point of view of any webmaster sounds blasphemous :) You think so? Then you have to read it :)
Hi all. On the pages of the Best SEO Blog brings us back to the issues that troubled the minds of webmasters. Today let's talk about what to do if the content is stolen.
Unfortunately,
the Internet still were not very honest webmasters who regularly steal
content and publish it on their websites, of course, without putting a
link to the source. Fortunately these webmasters to become less and less every day, thank ACS. But,
nevertheless, such a disaster could still happen, so we need from time
to time to check your articles for uniqueness, for example program
Advego Plagiatus.
Moreover, if the content theft does occur, it may be a number of consequences. For
example, if your site is indexed thief faster than yours, Yandex may
think that it is you are stealing content and submit your site to the
bath. And it is not funny.
What do you do when you are stealing content
To solve this problem, there are several proven tools:
The
first step is to write the site owner, and politely ask him to stolen
content removed from the site, or put down a link to the source. Very often this works, but there are, from time to time, and the "hard cases".
If the site owner does not respond to you, you must send an email hosting provider, where the thief keeps your site. Any self-respecting hosting company will take appropriate action, up to blocking your account with the complete removal of data.
That's about all. Take care of your content, and do not forget to subscribe to the RSS.
Hello dear readers. In the last article we talked about how to insert a text link. Today I will talk about how to change the color.How to change the color of links in HTML.
As you remember, the reference is inserted as follows:
<a href="http://www.site.ru"> Anchor </ a>
The default link blue and underlined. C try to change the color using html links. To do this, add the code to the following:
<a href="http:// www.site.ru "style="color:#FF0000; "> Change the color of the link </ a>
As you can see, the link has changed its color. What color will now be a link depends on the # FF0000. This special color code html, which is assigned to each color in the whole color palette. In order to determine what code has a particular color, I suggest to read the paper color palette html.How to remove the underline.
To remove the underlining need to encoding html links to add:
<a href="http:// www.site.ru "style="color:#FF0000; text-decoration:none"> Harvesting underline </ a>
As you can see, underline disappeared.How to change the color of links with CSS.
The above method, despite its simplicity, is rarely used. As
a general rule, to obtain a web page, a table Stith style.css which
prescribes the execution of all elements of a page, including, and
links.
To change the color of all the links in the text is enough to register in the css file the following code:
a {
color: # 537CBC;
text-decoration: none
}
Well, that's all. Do not forget to rate articles and put huskies. And, of course, comment.
Hello. Today
decided to open a new section on the blog is going to publish an
article on creating websites with html, php and css documents, design
and layout. Category called "build a website." So what if you have not yet subscribe to RSS, then you still have time.))
Today we'll talk about how to insert a text link.How to insert a link using HTML.
So, suppose you have written a text and now you need to insert a reference to another document. To do this, use the following code:
<a href="http://www.site.ru"> Anchor </ a>
where:
www.site.com - website address to which you refer;
Anchor - the link text that the user will click the mouse.How to insert a link to the text in the Admin Wordpress.
In that case, if you are using the most popular to date CMS Wordpress, your task easier. To do this, go to the section "Add account". After you type the text of a future article, find the word (phrase) that you want to Ankor and select it. You must then click on the "Insert / edit link" or just press Alt + Shift + A.
This opens a window in which to specify the page to which you refer, as well as the link will be opened:
In the current window - link opens immediately;
In a new window - link opens in a new tab.
In addition, you can register the title, which will be visible when you move the mouse over a link. From the menu, you can specify the class of the external link type.
Press "OK", "Publish", and admire the result.
By
the way, if you open the tab «HTML» in the "Add a new post", you will
see exactly the code of which I spoke above, automatically generated
Wordpress.
Next time, we'll talk about how to change the color of links in HTML.
Everyone who spends a long time on the Internet, familiar warning about the content of malicious programs on various sites. And even after the opening of access to the site, after his release, the credibility of such a resource is already weakened. How
can the most reliable to make sure that the site does not present any
potentially dangerous and unwanted scripts, viruses and Trojans? Most sites are checked for viruses as their creators. It is in their best interest to normal working life has been restored as quickly as possible. Otherwise, you might seriously hurt attendance. However, the ability to quickly check a suspicious link for viruses online also is of great interest to ordinary users. Often happens that the warning of the presence of the virus on the site disappears much later removal webmaster malware. Site may have already completely safe to visit, but you continue to disturb doubts about its reliability. In such cases, you should independently verify the link. Reliably ensure the security of visited resources never hurts. Additional risk because what good does not.
In order to check whether there are viruses on the site, there are specialized online services. Using them is easy enough. All that is required - is to place a link in a special field, and then use the "Check for viruses." In accordance with existing antivirus databases such online services quickly check the link.
Among these are the services of online resources antivirus-alarm.ru. When scanning a suspicious site uses the latest and constantly updated database of the most reputable suppliers. For
a full scan is enough 1-10 minutes, and the results are displayed in a
table with three columns: anti-virus database, its version and the
result of the scan. For all saved the service automatically generates the permalink.
No less renowned online service for checking sites is 2ip.ru. Everything here is a standard pattern: first you must enter a URL and click "Scan for Viruses". This service does not give detailed results such as antivirus-alarm.ru. You will simply be notified that the site is dangerous. The service also checks to recognize whether it infected the two largest search engines (Google, Yandex).
The creators of the known anti-virus is also often provide the ability to check online link for viruses. For
example, the online scanner from the company Dr.Web, you can quickly
identify the content of malware or viruses on the link. After testing, the results are displayed in a separate window. You can identify which parts of the code have been verified. Each script will contain a description of its size, MD5 checksum and scan result.
Among
the foreign service, allowing you to test these or other sites on the
harmfulness of one of the most popular is virustotal.com. To run the test you need to go to the tab with the name Submit URL. In analyzing the content on the site is using a large database of the best anti-virus vendors (Kaspersky, NOD32, etc.). Then, in the table with the names of anti-virus, their versions, dates, the latest updates are displayed scan results. Of course, we can not 100% rely on the online checking for viruses. Indeed, there are cases when quite harmless codes by certain antivirus databases are evaluated as potentially dangerous. Therefore, in case of dispute, to assess the risk of the site you can use other means.
In
today's Matt Cutts, head of Google Webspam team, describe their views
on which option is best to use in URLs - underscores or hyphens between
words.
My comment: this dilemma from time to time to meet Inc. I
always preferred the dash, but not because I'm so smart :), I just think
this version is more beautiful and comfortable. The same scheme I use
for the names of pictures for publication on the site - used dashes
between words.
In URLs can be used as a Russian (for example, the
page) and the English word (page). You can also write in English letters
in Russian (stranitsa). All of these options are equally well accounted
for by search engines. I love to write English words in English letters
(page), because on the whole word in English is shorter than in
Russian, and would prefer to do ;).
Which is better - underscore or hyphen in URLs?
Matt
Cutts: Hello. I want to make an update about what is best - underscores
or dashes in URLs of sites. This question is often asked me, and I
talked about this a few years ago.
I came to the conclusion that it
is time to update the information. First, let me briefly describe why
each time our crawler finds underscore, most consider it a part of
reference than the separator.
What do I mean? Suppose that we find a
dash in the URL of the page red-widget. We are considering a dash as a
separator. We index the red word and we index the word widget. They are
accounted for separately.
If the URL of the page is the phrase
war_of_1812 with an underscore, instead of separation, we consider
war_of_1812 phrase as a whole. This is a common phrase that is
searchable by request war_of_1812.
It looks a little strange. Why Google is doing it this way?
At
a time when just starting our search, the search engine AltaVista was
already popular. We were a small company. And all of us were impressed
technologies. We had a lot of programmers. We wanted to use our search
engine user to find exactly the information they are looking for, such
as the definition. It was important was an exact match query.
If you
are familiar with the programming, for example, in C, you will be
familiar with the constant TMP_MAX. For you as a programmer, a search
will be important to find the right information on demand underscores
TMP_MAX, precisely by this constant, and not according to the TMP and
MAX, which can be on the page.
The fact that the first Google
engineers were programmers, and they wanted to find in the search terms
of programming, and the reason for what is now considered part of the
underscore links, not the divider.
With reference to the practice,
now it is not essential difference. We call this second-order effect.
This point is not a primary and almost anything that does not affect.
For
example, Wikipedia has many pages, in which the structure is used
addresses war_of_1812. This has no effect on the ranking of Wikipedia in
the search results, as there are factors such as page rank, the
distance between keywords, and title, and so on. We take into account
many other factors, for a total of more than 200.
But if you plan to
create a new site from scratch, and are new to the project, then I
suggest you use dashes in URLs. And I would recommend to continue to use
dashes in the foreseeable future.
We were thinking about starting a
small project to change the scheme with an underscore a few years ago,
but came to the conclusion that the impact on the rankings in the search
after that will be very small. As a result, our engineers have shifted
their efforts to work on other areas that are more important to improve
the quality of our search.
In the near future we will stick to the old scheme for underscores and dashes as a separator.
I asked about whether we plan to modify the schema with an underscore?
My
answer is - no. I do not know if we'll do it. Work in this direction
are planned. At least in the near futurebetter to use dashes in URLs.
If you already have a website that uses underscores and that works the way you need to, do not change the structure of it URL.
You
should only use a dash in the case with a brand new site, when you
start working on it. In this case, you can choose between underscores
and dashes in URLs, and this is a good opportunity to use a hyphen.
If
you have already made the choice and use underscores, the vamne worry
about. This is not a significant factor.I just wanted to clarify a
little bit about why we are not in a change of the existing scheme and
to give you an update on this issue.
I hope my explanation will be useful. Thank you all.
That was my translation video Matt Cutts. You can see the other editions of the category on Google shakin.ru, for example:
Does the change of code and page structure to lower positions in the search engines
Matt Cutts: whether to close the banner of indexation
What is better for a blog - the whole office on the main or trimmed
I wish you fruitful work today!
Dear friends, I represent Hon public the new translation of the video channel for webmasters with Google Webmaster Help. Today,
Matt Cutts, head of Google Webspam team, talk about whether there is an
optimal density of keywords (keyword density) for promotion of sites.
My comment: There is no recipe for that, what should be the ideal density of a request does not exist. To see this, just look at leading sites in different themes. In some words may not occur at all, in others they can be mentioned dozens of times. I
made a detailed video tutorial, which explained his view on this point,
and set an example, you can see it: How do I know the optimal density
of the search queries.
Matt Cutts: Today's question came from the area of Bay Area in California. The question is: "What is the optimal density of the search query: 0.7%, 7% or 77%? Or other value? "
Let's talk about keyword density. Many webmasters think that there is a universal recipe and they can follow it, like when cooking biscuits. And if we strictly follow it, the site is sure to take first place in the results. In fact, it does not work that way.
For example, if you want to make the keyword density 14.5%, or 7%, or 77%, to take first place, it is you do not get. This is not working for keyword ranking sites.
Search engines, at least, Google, work as follows. When you first mention in the text of a word, they pay attention to it. When you use that word for a second time, they consider it too. Once you start to mention the word many times, it no longer gives further effect.
Is a decrease in efficiency in the repeated mention of keywords. The density of search queries in the text may give an additional effect, but it is insignificant.
If
you continue to use your keywords over and over again on the page,
Exposure of the site at risk for different filtering glut text keywords
and other such things.
If you mention the word once or twice, then it may well have a positive impact on the rankings. But if you use the word six or seven times, then it will not help get the best position.
We argue as follows. Think about what keywords you want to use. Your text should be large enough in size to be able to mark it necessary queries without compromising readability.
I recommend that after you have written the article, read it out loud or read to someone or ask someone else to read it. The text should read as normal without excessive repetition of keywords. If the text is well perceived by ear, then you did it right.
But
if your text looks like this, you go too far, "Are you interested in
red widgets, because red widgets - it's one of the best things in the
world. If you are an expert on red widgets, then you know that the best way to get the red widgets - it ... "
Once
on these pages on the internet, you can easily determine that the site
owner is trying to use certain phrases in the text as much as possible. It looks unnatural.
We must resist such things. We would very much like to see the site owners have stopped to think about keyword density.
It depends on many factors - the region on what the density of the words from other sites in your niche, etc. Universal solution, and there can not be.
If
you are told that there is a universal keyword density, be careful,
because you can try to sell a program to determine the optimal density,
etc.
I hope my answer will be useful to you. I may be dispelled misunderstanding of this issue and webmasters are less concerned about it.
Just be sure to use the pages of the words you need. Make sure that the text reads naturally, and all will be well. Thank you for your attention.
That was my translation video Matt Cutts. See more issues under the heading Google, for example:
Which is better - underscore or hyphen in URLs?
Does the change of code and page structure to lower positions in the search engines
I wish you a fruitful day!
I
think that everyone who has ever visited on the Internet sites SEO
topics, ever seen the term "Trust" in relation to the site. However, not everyone knows what it means. That's just for people I'm writing this article.
Thus, the term "Trust" comes from the word trust, that means confidence. In this case, meaning "trust" to the share of the search engine. In other words, you can say what account he stood by the search engine.What constitutes "Trust."
Age. Undoubtedly,
the search engines have more confidence in the old site, and therefore
the greater the age of the site, the greater the trust.
Unique content. Content must be unique. If the site is abused and poor-quality copy-paste rewrite, it threatens sanctions by various search engines.
Quality links to your site. If the site is a lot of natural links, it means that a resource of interest to people. These sites the search engines trust most. By
the way, in the article as to check the external link to the site you
can read about how to determine the number of external links, which will
be very useful to evaluate the Trust sites.
Behavioral factors. The
indicator provides a useful resource to determine how the people, and
therefore better than these figures, the more Trust sites.
Chastotota updates. If the site is updated frequently, so the author develops his audience and his care, which is very good.
The presence of your site to directories UC and Dmoz. If the site is present in these and other popular directories, it gives some assurance of its quality.
In
addition, the network, there are persistent rumors that the confidence
of search engine sites are made in pure html without using CMS. More detail on this subject in an article generator html css templates. What is it for?
Recently, attempts to quantify the Trust. Now there are services that allow you to determine the Trust.Defining Trust sites with xtool.
In order to determine the Trust sites, you can use the service http://xtool.ru. So go to the site and trying to drive in the address bar and then press the button to "check."
Service will review the site and determine the Trust's website in this way.
In addition, you will find a lot of useful information about the site you are interested in the form of:
In addition, here is the dynamics of the trust, as well as its visibility in most of the major search engines Yandex and Google.
That's about all. Do not forget to subscribe to the RSS and evaluate this article.
