Today we have on the agenda is very popular in SEO circles LESBIAN topic, namely, behavioral factors in SEO.
First, some background. As
you already know from the article about the general principles of the
search engines in order to find the correct answer to a user query, the
search system must sort the thousands of pages in the correct order so
that important information was found on top and bottom of each slag. We use a ranking algorithm. Until recently, they were based on reference factors. Anchor text links into account, the themes, the quantity and quality of donor sites. However,
due to the rapid development of reference of exchanges, the algorithm
starts to mutate, and began to be considered as behavioral factors. In
other words, the search engines have started to track user behavior on
the site and taken into account when issuing the results. The
basic idea is that the behavior of users on the site can more
accurately determine if online information is valuable for the person,
or it is done for the search engines.
Behavioural factors:
- Site in the clickthrough. In other words, the percentage of users clicked on your site from issuance.
- Traffic to the site. Likely to take into account not only the total number of visitors and the number and variety of traffic sources. From the point of view of search engines when people come to the site with social services. networks, forums, and other thematic projects, this site useful and it should be raised in the extradition.
- Bounce. Number of visitors who viewed only one page, and did not stay on it for longer than 15 seconds. That
is, if the user has visited the site, and also left quickly, it means
that he did not find what I was searching for, which means that the
contents of the site can not be trusted and the site needs to be
lowered.
- The time spent on the site. It's all understandable. The more time people spend on your site, the better.
- Number of pages viewed. The more a user views a page on the site, the better.
- Everything seems right and logical, and, nevertheless, several questions arise.
The first question. Where does the information on behavioral factors? Not at all worth your own site Yandex metric. And, moreover, not all users have at Yandex Bar.
The second question. Do the specifics of the request and the specific site? As for the specifics of the request. For example, the user needs to know the capital of Japan. He will go to the site will see that the capital Tokyo and leave. To do this, he has enough and a couple of seconds. From
the point of view of the PS is 100% failure, but because the user has
received, why come, and therefore, the information was useful. The same applies to the specific resource. For example, a site with recipes. If
I need to know, say, how to prepare scrambled eggs I'll go and have a
look and go, and I will not hang around this site for a long time. Again, in the eyes of this will be Yandex failure, but for me the site helpful.
The third question. How behavioral factors will be considered new sites that have not yet gained attendance?
If
you make a short conclusion of all the above, behavioral factors can
indeed serve as a guide in determining the "useful life", but they are
not the truth of last resort and is not always adequately reflect the
quality of the resource. In addition, significant errors can occur in the process of collecting and analyzing information by search engines. In other words, talk about the complete and final demise of reference ranking factor yet. However,
behavioral factors are extremely promising branch search which will
flourish, and to a large extent, determine the Trust resource and its
commercial appeal.
Today we covered the subject, so to speak, from a theoretical point of view. In the next article we will talk about how to improve the behavioral factors
Today, as promised in the previous article, we will talk about how to improve the ranking of behavioral factors.
Click through extradition. In order to improve the CTR needs colorful, catchy interesting snippet. Snippet is a small excerpt from the article, which is set next to the link to it in the search results. How to improve the snippet theme is interesting and perhaps worthy of a separate article, I promise to write soon. So stay tuned to my blog. (This will be easier if you subscribe to the RSS :)
Attendance. Besides
the external optimization and link building, actively integrating into
the different social networks, attracting visitors to the forums. Try to buy only quality links, visited sites, where it will actively go users.
Failures. This is perhaps the most controversial factor. And, at the same time, the worst amenable improvement. My only recommendation would be terribly banal. Improve the content and make it interesting for the users. This will improve not only the bounce rates, but the time spent on the site and the number of pages viewed.
Number of pages viewed. Very good, this factor can be improved if we make a good internal linking site. Very good insert links at end of article for news articles. In addition, most publish a series of articles, various marathons, reports and experiments. Thus, when it comes to series, it really should be a series of articles, and not one article, divided into 5 parts. Do not do that. This is only deter you from your own site.
Naturally, behavioral factors can and should be improved and it should be done in all areas. However, the main focus should be on improving the quality of content. Write Iteresno, unique, quality articles, do not abuse nausea text, and your projects will necessarily be in the top.
Well, perhaps that's all. We
look forward to an article about the formation of the snippet, and in
the meantime, we subscribe to the RSS, and, of course, do not forget to
vote and rate articles.
Today we have a little to speculate on the topic of free website promotion.
Is it possible to promote the site on their own for free? I think all new webmasters asked such a question. Let us, and we think about it. In this case, the determining factor will be the quality of content. In fact, you can create a website from scratch, and to promote it in the search engines without investing a penny in it, if:
site has a unique and interesting content;
site popular themes.That's basically it. Recently,
with the rapid development of social networks and the Internet in
general, any quality site acquires natural links and their audience very
quickly. You do not even need to invest in life, you just have to put some social buttons. SMO
and SMM provides the optimizer with unique opportunities for promotion,
but at the same time, additional requirements for the quality of the
resource itself. The question remains, where to get a lot of unique and interesting content. If you can not create it myself, will have to buy, and it costs a lot of money. Sometimes it is easier to buy a cheap and rewrite the old links in the sape buy than to engage in such "free" promotion. Poradoks.
Today we'll talk about what this movement Dofollow, where it came from, why it is needed and how to use it for their own gain.As
you know, usually webmasters who are selling links, usually hide links
in the comments of special tags prohibit them from being indexed. For example, the tag <nofollow> prohibits indexing links search engine Google. This
is done in order to reduce the total number of outbound links from the
site and, therefore, increase the weight of corrupt links.
However, over time, to the west of the movement was born, Inc Dofollow for indexable link from the comments. Not so long ago there was a movement, and on the Web. In what sense? Quite
simply, if your blog is not designed to sell links, and most of the
profits you get monetiziruya traffic, you do not make any sense to close
by indexing links in comments. At the same time, opening them you get a lot of unique and most importantly, quality comments. Also, after your site gets into some base Dofollow blogs, you greatly increase traffic. And this, in turn, is bound to affect your earnings.
But, unfortunately, every coin has a flip side. For example, Dofollow greatly increases the flow spamnyh comments. As a rule, they have to manually moderate, and it takes a lot of valuable time.
Hi all. Today
we are in the pages of the Best SEO Blog will talk about the basic
problem, which has for many years occupied the minds of webmasters and
SEO-optimizers, namely, how to increase traffic to the site, and still
do it for free (or almost free :).So, visitors do not themselves come. To
traffic on the site has grown steadily, and, most importantly, make a
profit, on the site is necessary to conduct a long and systematic work. For starters, the question often arises where to start and what to do in order to increase attendance. It is this perennial question, I will try to answer in this article. Naturally, in order to cover the topic in general, not enough of one article, it is possible to write a book. I therefore as far as possible I will provide links to the main sections of this site, where you can gain useful information.
The increase in site traffic. Part 1 page optimization.
Internal optimization - this is a place to start promotion. If you do not ignore this powerful tool to promote your site, you can greatly increase traffic to the resource at zero cost. Begin the very same internal optimization should by writing an interesting, unique and quality content. Trying
to promote the site, filled with worthless paper, this is like building
on sand Leaning Tower of Pisa - if not drop immediately, then warp. In general, the content of the content and the content again. Where to find it is a problem to be solved in each case. Now, we assume that you have this already. What to do next?Then they will have to act according to the following algorithm:
Optimization of articles on the keyword, ie work with keywords and text nausea;
Internal linking site.
The increase in site traffic. Part 2, the outer optimization.
As a rule, in order to promote the site on low demand, enough of these recommendations. However, if you need to increase traffic to the site even more, have to resort to external optimization. External optimization is:
The selection of quality reference donors. Qualitative donors help to minimize the budget, which will have to spend for the purchase of external links;
Buying links with relevant anchor text. Necessary measure, which will promote a search for gray and ductile requests;
Working with PF (behavioral factors). Another
necessary measure, which includes not only the publication of
high-quality materials, but also to work with the site structure and
usability.
In the event that the site is in UC, it makes sense to increase the TIC;
In addition to the purchase links on your website, it is necessary to control the reference weight of its main competitors. Read about it in the paper as to check the external links to the site.The increase in site traffic. Part 3 nepoiskovoe promotion.
To attract customers and increase traffic should not limit yourself to only search engine promotion. In recent years increasingly popular in the promotion of social Setyan (SMO). Day
by day, social networks are expanding their audience and it provides a
unique opportunity to increase traffic is to your website.In
addition, there are several tricks that can significantly increase
traffic, almost free of charge or at minimal cost, as follows:
RSS subscribe to the site. This allows you to build your own audience of people regularly visit your site;
E-mail distribution;
Contests and distribution of prizes, and other creative. The main thing that it was interesting, useful, and free, and then besieged by visitors will be given;
Marathon;
That's all I could remember at the moment. If you know of other ways to increase traffic, then write about it in the comments. And do not forget to subscribe to the RSS.
As you know, all of life is regulated by the Internet search engines. Accordingly,
the index hit the PC becomes a matter of vital importance, as there
misses or departure from the index to become a serious problem. Let's start in order. Suppose your website is ranked in the index. The reason? There may be more.
- You incorrectly prescribed robots.txt file and accidentally close to index the entire site;
-You bought b / a domain that has already imposed its sanctions PS.
, Your site is in the blast zone, which search engines do not like domestic production;
-Fails at your hosting at the time, when he was visited by the crawler;
- Low-quality content (unreadable copy-paste);
-You have a virus is found on the site. More details can be found in the article as a reference check for viruses online.
-You have created a doorway, links and message board. Search engines do not like the sites.
-Your content is stolen, the thief and the site has been indexed first. This is worst of all. In this case, as you know, in the eyes of the search engine you are a thief, because his site was in the index first. To do something in this case is very difficult. The
only way - to write a letter to the owner of a site that has stolen
your content (helps very rare), or write directly to his hosting
provider (it helps the bowl) so that his website simply disconnect from
the network.
Also recommend reading the article - what if the content is stolen.
If you double checked your site and still have not found the reasons, feel free to write a letter to support the search engine. As a rule, it all worked out, or at least, would be called the cause. Knowing the cause is almost always possible to fix the problem.
In the next article, I think to look at the problem from another angle: how to prevent indexing of your site? From the point of view of any webmaster sounds blasphemous :) You think so? Then you have to read it :)
Hi all. On the pages of the Best SEO Blog brings us back to the issues that troubled the minds of webmasters. Today let's talk about what to do if the content is stolen.
Unfortunately,
the Internet still were not very honest webmasters who regularly steal
content and publish it on their websites, of course, without putting a
link to the source. Fortunately these webmasters to become less and less every day, thank ACS. But,
nevertheless, such a disaster could still happen, so we need from time
to time to check your articles for uniqueness, for example program
Advego Plagiatus.
Moreover, if the content theft does occur, it may be a number of consequences. For
example, if your site is indexed thief faster than yours, Yandex may
think that it is you are stealing content and submit your site to the
bath. And it is not funny.
What do you do when you are stealing content
To solve this problem, there are several proven tools:
The
first step is to write the site owner, and politely ask him to stolen
content removed from the site, or put down a link to the source. Very often this works, but there are, from time to time, and the "hard cases".
If the site owner does not respond to you, you must send an email hosting provider, where the thief keeps your site. Any self-respecting hosting company will take appropriate action, up to blocking your account with the complete removal of data.
That's about all. Take care of your content, and do not forget to subscribe to the RSS.
